Apr
8
Shamik S asked:
Many markets – esp. media-related markets such as magazines, newspapers, websites, tv channels etc. have fragmented and are increasingly catering to niche audiences.
Many markets – esp. media-related markets such as magazines, newspapers, websites, tv channels etc. have fragmented and are increasingly catering to niche audiences.
Other markets – banks, steel, enterprise software etc. have consolidated over time.
Can an economist or some financial expert point me to the fundamental forces in play that determine whether a market will fragment or consolidate over time ?